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Citation flow is a metric used in search engine optimization (SEO) to assess the influence and authority of a webpage based on its incoming links. Developed by Majestic, citation flow focuses on the quantity of links pointing to a webpage rather than their quality or relevance. A higher citation flow score indicates a larger number of incoming links, suggesting a greater potential for authority and visibility. While citation flow is important, it should be considered in conjunction with other metrics, such as trust flow and relevance, for a more comprehensive analysis of a webpage's link profile. Trust flow, also developed by Majestic, complements citation flow by evaluating the quality and trustworthiness of the links pointing to a webpage. An ideal link profile consists of a balance between citation flow and trust flow, indicating both quantity and quality in the link profile. Building citation flow requires an effective link building strategy focused on acquiring high-quality backlinks from authoritative and relevant sources. Guest blogging on reputable websites can help acquire quality backlinks and improve citation flow.

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